Google Announces Trigger Groups in Tag Manager

Google announced the rollout of Trigger Groups within Google Tag Manager late last month, allowing you to set up several triggers that need to be activated before the tag itself fires within your website. This helps track more actions on your website within Google Tag Manager, including items with shared tags.

How do I set up a trigger group?

Within the Triggers tab of your Tag Manager dashboard, click “New.” When you are prompted to select a trigger type, select Trigger Group towards the bottom of the list. A separate box will open and you will be able to select the triggers you would like included in the group. If you have not set up the triggers for the group yet, you will have the ability to do so on this screen. Add or create more triggers by clicking on the plus icon in the upper corner of your list. Once your list is completed, you will need to define conditions for the group to fire. The trigger group will default to firing once every trigger in the group has been met, but adding conditions can limit to certain pages or certain actions for more precise tracking.

Using trigger groups

Google Tag Manager has an endless list of actions you can track through combinations of tags and triggers. Trigger groups can help track more in-depth triggers, including:

Shared conversion pages

Do you have multiple contact forms and only one thank you page? While a single thank you page is beneficial for URL structure and to track overall conversions, adding a trigger group will allow you to track the URL of the landing page that leads to your thank you page, giving you a more exact idea of where your visitors are converting on your site.

User engagement

Engagement is a huge part of the user experience. Tracking how and where visitors engage with the page can help you put the right emphasis on the right type of content to make your site easy to use and more in line with what your users are looking for. For example, you can create triggers for embedded YouTube videos, tracking how many users click to play the video, as well as how long they watched.

It is important to remember that most triggers require you to set up goals in Google Analytics in order to track properly. Make sure you test both to make sure they are set up properly after submitting!

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