Google Analytics is tracking software created by Google that is placed inside your website (in the back end coding, there is no page counter). This piece of code lets us track:
- The number of visitors your webpage receives
- Where are these visitors coming from (Which regions/servers)
- How these visitors found your website (Search Engines, Referral Sites etc)
- How long did they stay on each page
- Which keywords they typed in to find you
This information is extremely important from an optimization and marketing standpoint. The number of visitors your webpage receives lets your webmaster or seo company know if their efforts are working. Understanding where your traffic is coming from allows you to understand where to focus your other marketing efforts. It is also a great way to help you make informed decisions on future geo-targeted marketing decisions. In building your online brand there are a variety of websites, listing sites, social media sites, and search engines you tweak content for in order to rise to the top.
Understanding where your traffic is coming from will allow you to understand where to focus your additional efforts. If visitors click on your page and then immediately click off of it, they are low quality traffic. While this might be good for branding, it often leads to very low conversions. If having a quality website that generates revenue for you is the most important aspect of your online presence, understanding your bounce rate is imperitive. Finally, knowing the keywords that people are typing in to find you is as important as knowing your business. Often times professionals in a given industry speak jargon and assume the lamen looking for the service will do the same. Google Analytics will help you to realize this isn’t always the case, allowing you to tweak your content to better reflect your audience.
If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: email@example.com or call 857.526.0096
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