Google Algorithms: 101

Google Algorithms should be considered a top priority when it comes to optimizing a website for optimal exposure. Whether you are a curious student, and aspiring marketer, or a professional who has been in the field for years, there is one important trait that separates individuals when it comes to being successful and efficient at marketing, being knowledgeable in the field! As a marketer or business owner with a website, it’s important that you stay up-to-date with all of Google’s algorithms and any changes that may directly affect how your website functions.

Well Known Google Algorithms

The main algorithms are as follows: Google Panda, Google Penguin, and Hummingbird are crucial for a website so you should understand what each one does because it can affect your website’s search results. Read on to learn more about these algorithms and how they help drive traffic to reputable & relevant websites.

Google Panda

    • Panda is one of Google’s core algorithm, it looks at the quality of a website’s content and takes into account when selecting websites for search results. If you have a website that generates extremely low-quality content you can be severely affected by this algorithm. The more high-quality organic content you keep generating on your website, the higher your search rankings will be.

Google Penguin

    • The Penguin Algorithm is considered the second major algorithm. Penguin deals only with quality links that are on websites. If you have either purchased links or obtained low-quality links for your website, your site could be penalized. Also, if your website has a history of link building, you could possibly be impacted by this Penguin algorithm. Curious about the difference between Panda & Penguin? Read More!


    • Hummingbird is not one of Google’s spam targeting algorithms, but it’s more to guarantee that they are providing the best search results for any keywords or questions. This algorithm is about understanding user’s searches better. Google wants to make sure that they are able to provide the right results with any type of search queries. It’s important to make all the content on your website is easy to read and has the ability to answer both short and long-tail queries.

Other Relevant Google Algorithms

As Google continues to roll out updates to improve the search experience for users, we can anticipate how these changes will affect us. While we covered the big 3,


The Google Pirate update is a search algorithm designed to remove and penalize websites that pirate content due to copyright infringement.


Bert is a smaller update that was recently unveiled by Google to help merge the connection between long-tail keywords and helping users find relevant content based on their own search terms. This essentially means that rather than focusing on optimizing content for more common keywords and long-tail search terms that would score well by a robot, you are now better off writing titles with people in mind over robots! For more detailed information on the new Bert Algorithm please click here!

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