Last week Google announced that it will be rolling out a new perspective for how their quality scores are reported. In a post, Google noted that they “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience”.
Google was quick to note that the algorithm for how quality score is calculated is not changing but rather how quality scores are displayed. Since the change last week we have noticed an increase in the over all quality scores reported. We are noticing less 1s, 2s and 3s and a greater number of mid range scores. The majority of the movement in scores came from the lower scores and we have seen less of a flux in the higher end scores.
So what does the change in quality scores mean for your Google Adwords campaign? The goal is still the same as it was before the changes. Your ads should be well designed and land on well designed landing pages. Each page should be specifically designed for the keywords you are targeting through Google Adwords. When you provide the best content and user friendly pages for your clients, Google will reward you with better quality scores.
A few things to check your landing pages for:
- Content relevance
- Contact information – Phone Number – Address – Email
- Contact form
By Matthew Wilkos