Google Adwords Goes “Not Provided

Google Announced that they are now making Adwords data a part of secured search. While this may be concerning to anyone advertising with Google, there really is not too much to worry about. Using advanced tools in ad words such as ValueTrack you can assign specific parameters in your URL that will register the exact query that someone is using to search. You can then view keyword data  specified as exact match, broad match or phrase match.