Google Ads Tips for Back-to-School Season

Back-to-school season is among us, and it’s important for brands to be proactive about their marketing before school is back in session! Google Ads can help differentiate your brand from your competitors during a high-traffic season. With the COVID vaccines becoming available for children starting at age 12, we can assume class will be in session in person this year. 

Getting ahead of the game can prove your authority to Google, increase your sales, and make a successful season. Learn more tips for Google Ads for back-to-school. 

Post Inventory Online

Over 50% of North American shoppers check a store’s inventory before heading in to make a purchase. By adding your store’s inventory online, you automatically increase your chances of getting customers into your brick-and-mortar store. Using tools such as Pointy can help add your barcodes, product names, and descriptions online. 

Be sure to use this tool quickly, however. It’s free to use until September 30th- just in time for back-to-school season. Making your inventory available online can make transactions more seamless for both customers and employees. 

Utilize Inventory Ads

In addition to posting your inventory online, you can also promote top-selling items with optimized ads. By incorporating your inventory, you can let your customers know whether or not these top sellers are available to pick up today or curbside. 

48% of North American shoppers plan to utilize all stores’ curbside features to eliminate the risk of the COVID Delta variant. 

Let your customers know of any promotions on your products using Google’s Local Promotions. While the program is a beta version only available in select countries, Google likes when businesses use their new features. Using these can help your business rank higher for the priority season. 

Promote your Small Business

Since COVID-19 has impacted people from all walks of life, 60% of shoppers say they’re planning on doing a portion of their shopping at small businesses. Use local campaigns to help promote your business and increase the amount of online and offline traffic. 

Local campaigns help to promote your business across Google Maps, YouTube, Google Search, and the Google Display Network.

These campaigns can also help increase your other conversions, such as helping customers get directions or increasing the number of calls. 

Create Google Ads with Boston Web Marketing

At Boston Web Marketing, our priority is helping you achieve your goals. It can be overwhelming adding digital marketing into your business plan. Let our experts help promote your business and optimize your website today. 

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