The primary focus of digital marketing is to increase your business’ visibility and, in turn, your leads and conversions. There are many different ways to attack a digital marketing strategy, but one highly lucrative and fast-acting option is running Google Ad campaigns. As we know, Google is the world’s largest search engine by a spectacular margin, so targeting potential customers by advertising here is a foolproof plan.
Google Ads are versatile because they are highly customizable right down to zip codes and interests while often remaining cost-effective. If you are looking to develop a well-rounded digital marketing strategy, Google Ads should always be in consideration.
What Are Google Ads?
Google Ads, quite literally, are paid advertisements that help place your website higher on Google’s results page. By bidding on keywords, websites can customize campaigns focused on a very specific good or service, as well as a target demographic, be it age, gender, geolocation, or more. These paid ads will “sponsor” a specific landing page and drive that page up Google’s ranks much faster than traditional SEO. When simply looking at a search engine results page (SERP), sponsored content will appear as it does in the image below.
Benefits of Google Ads
As stated earlier, Google Ads offers fast leads and traffic at a reasonable price, depending on your keywords and demographics. But this is not the only benefit of running campaigns with Google Ads.
Amazing Return on Investment
When comparing effective advertising strategies, ROI is the most important debate point. Sure, leads are great, but you don’t want to spend an arm and a leg to get them. Even worse, you don’t want to spend an arm and a leg and get none! Fortunately, Google Ads is recognized for its high ROI on campaigns, and you truly get out what you put in regarding ad spend and lead generation.
While SEO is free, it is also a process that is time-consuming not only for content planning and development but also for actually seeing results on Google. Google Ads, however, are fast-acting and can quickly skyrocket your page rank while simultaneously bringing in new traffic and leads.
SEO and Google Ads can also work in synergy. By working on SEO while still running ads, you can work to organically improve page rank for your keywords, eventually limiting the need for ads and allowing you to cut back on ad budgets slowly.
Adaptable for Any Business
Much of the reason Google Ads are so popular is the fact that they are adaptable and useful for virtually all goals and budgets. No matter if you are a larger nationwide enterprise willing to spend tens of thousands of dollars on ads each month, or a local restaurant with a much tighter budget, Google Ads can be adapted to fit your exact needs and financial state.
Start Your Google Ads Campaign with Boston Web Marketing
Developing and managing an effective Google Ads campaign can be tricky and time-consuming. If you are a business owner interested in launching a Google Ad campaign of your own, contact Boston Web Marketing and see how we can make the most of your next Google Ad campaign!