Google has recently added a new feature to its Search Engine Console platform. Now users can go into their Search Analytics and compare search queries with one another. This new feature will give users a better understanding of how different searches are performing compared to other searches they come up for. They can use this information to design campaigns to better pull for those keywords that are lacking. At the moment you can only compare two queries at the same time, but can still see the statistics for Impressions, Clicks, CTR, etc. To access this option, go to Search Analytics in the Search Engine Console. Under “Queries” there is a filter option, click that and choose “compare queries….” and you will then have the ability to enter in two searches to compare.