Thanksgiving is right around the corner, leading into the biggest shopping weekend of the year: Black Friday and Cyber Monday. Have you gotten started on your marketing preparations yet? With the average person preparing to spend nearly $1,000 on holiday gifts this year, getting your marketing campaigns launched ahead of time can help you attract early shoppers looking to finish buying gifts before Christmas Eve arrives. Get started by following these tips!
Get your website content in order
Whether you are updating your graphics with a festive touch or adding blog posts with gift guides or about your more seasonal services, making sure your site is engaging and memorable can make the difference between a customer making a sale or navigating to another website. If you have discounts, make sure they are advertised throughout the side in banners, sidebars and in the cart. A good deal can help make a wary customer convert!
Set up your email campaign
As we inch closer to Black Friday and Cyber Monday, your customers will be on the lookout for the best deals available for their shopping needs. By getting an email out now, you’ll be able to hook potential customers searching for deals who get your “% off” email! If you have a customer list with potential leads and a separate list of current customers, consider offering email-specific coupons and deals to reward people for their loyalty to your brand and business.
Give your customers last-minute ideas
Don’t stop your holiday prep at Black Friday! Continue interacting and reaching out to customers as the holidays continue by curating lists of your products and how they can serve as last-minute gift ideas for friends, loved ones and coworkers during the holiday party rush. Searching for gifts for anyone can be tricky, from your very best friend to your brother to a new coworker in office Secret Santa. By continuing to post gift guides and recommendations, you may be able to help a potential customer stumped for the perfect present this holiday season.
Take part of your holiday marketing budget to set up PPC ads on Google. Appearing on search results and on the Google Display Network can help expand your reach and create sales using shopping campaigns. You can create ads based on best-selling products, specific promotions you’ll be running and even clearance items.