Get The Most Mileage Out Of Your Facebook Posts

A lot goes into marketing your business properly on social media.
Get it wrong & miss a lot of opportunity. Get it right, and see your conversions grow.

Sometimes, it’s the obvious things that you may be skipping.
As SEO’s, we focus on SEO technicalities so much, we tend to forget that at the end of the day, it’s people who are using the internet and seeing our content. This may ring true for your Facebook posts. Sometimes we at BWM spend all day conceiving a strong blog that will entice clicks and compel readers, we optimize for all the best keywords, and build beautiful and meaningful content.

A few easy tips
Thorough content creation and SEO is all extremely important, but don’t forget the finishing touches. When you post your blog to Facebook, make sure you have a picture to accompany that specific blog and a short, sweet, and enticing caption. Studies on Facebook posts show that posts with photos get 39% more interaction in total, 53% more likes, 104% more comments, and 84% more clicks than on solely text based posts. And the more concise the post, under 250 words, on average will get 23% more interaction than captions above 250 words. You should be paying attention to these trends, they’re meaningful and they can make a difference!

Some good examples
Take notes from Facebook pages like Mashable or Upworthy. Their Facebook posts are always unique, enticing, extremely concise, and tally huge user engagement rates. The trick is to extrapolate a compelling story from even mundane topics, and then play on that story as you write a brief blurb for your post. Perhaps even pose a question, as it’s been found that question posts acquire 100% more comments.  Always remember, less is more. The less you give away, the more mysterious and enticing the post is able to be.

Remember: at the end of the day, your marketing to humans! 
It is easy to get bogged down in technicalities and robot.txt files and the like, but at the end of the day, remember your marketing to people. Make sure the picture you choose is unique, captivating, interesting, of good quality and well framed. Nothing says “rookie” like a poorly formatted photo.  Another way to demonstrate this point is with this statistic: Engagement rates are 18% higher on Thursdays and Fridays. Why is this, you ask? Because people are over the hump of the week and are starting to calm down with work demands. Think clearly and pragmatically about human behavior and trends, it’s all pretty clear once you stop and think. Get the most mileage out of your blog posts and your Facebook following.

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