Enjoy hiking? This week, Bing introduced its “Trails Near Me” feature to help its adventurous users find the perfect hiking spot – just in time for summer! When users search for “trails near me”, Bing now presents users with a helpful carousel of local trails. This carousel includes each hike’s distance, difficulty, elevation gain and average duration.
To help users decide which trail is the right one for them, Bing also has a “compare” function, which relays the characteristics of each trail side-by-side, as well as a short description of the trail, which includes its history and background.
For those even more adventurous, Bing also displays local campsites in the surrounding area. This feature pulls in camping spots from state forests, commercial camping grounds, and national parks and includes the number of camping spots available at the site.
This move is another in a long string of moves by Bing to catch up to Google’s ever-evolving knowledge graph and rich cards on their search results pages. Last January, Bing introduced its peak restaurant traffic hours, allowing users to see what time restaurants are most busy to help users find convenient times to visit a restaurant.