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Gaining Your Customer’s Trust Through Content

One of the best ways to get your customers to trust you is to provide them with products and services that work well. Another way is through the content you generate on your business website. Continue reading for tips on gaining your customer’s trust through your content!

  1. You want to learn about the various users you have and what their thoughts are on your company. Social tools, like Mention, allow you to determine the topics that resonate with your users. Once you have this information, you can create content around these topics to win them over. By creating content around these topics, you’re able to build a concrete foundation for a relationship with users.
  2. Currently, the greatest target demographic for companies are the “millennials”. The age group of the 16-30 year olds are more likely to be up-to-date when it comes to lifestyle, fashion and technology trends. Stay updated on the latest industry trends to become a reliable source for users and their news needs. It’s important to create a balance between trendy and staying true to your brand.
  3. Like a lot of things, checking your favorite website can become a habit that you follow day in and day out. For those habit following users, create a content schedule to follow. You’ll keep your target users engaged while showing that they can depend on you to update on a regular basis.
  4. Like step 3, consistency is important not only with posting, but with your company voice and tone. You want to ensure that your company name is consistent and maintained on all aspects, whether offline or online. This could be anything from how you address a question or the design and layout of your company.
  5.   Whether it’s positive or negative, it’s important to respond back to any feedback you receive from users. To show that you’re trustworthy, you’ll want to respond to any issues or questions in a timely manner. Things like a FAQ section or one-on-one chats are just a couple of ways you can show users you’re willing to help.

For more helping tips on gaining your customer’s trust through your content, contact Boston Web Marketing at 857-526-0096 or by filling out our contact form.

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