Not only is a new year a fresh opportunity to up your social media game, it’s a good time to stand out from the competition. Start engaging new segments online while other brands remain stagnant! Here are some fresh and new ideas for Facebook, Instagram, and Twitter to incorporate into your social media strategy in 2018.
Facebook Stories are now available for groups and events. You can now set up Stories visible only to group members or event attendees. By using private hashtags, you’ll be able to monitor user-generated content and approve it before they are sent out to the Official Story. Being a similar feature to Snapchat, Facebook Stories can effectively engage your younger audiences and build a sense of brand community.
Video marketing continues to grow as a trend in 2018. Stay tuned with the Facebook community blog for a wide launch of Watch. It’s a new platform for hosting shows on Facebook. In the meantime, post more videos on your business page! To make the upload approval faster and easier, Facebook introduced a video editing tool, which lets you add royalty-free music to your content.
Instagram continues to be an effective platform for a visual brand to express its identity. Don’t forget to save your best-performing Stories to Stories Highlights. It won’t disappear after 24 hours and you’ll be able to constantly analyze their reach and engagement in the longer run. On a backend, Storied Highlights are easy to organize and sort out.
If your brand collaborates with social influencers, be transparent about it and tag sponsored posts as paid partnerships. This feature makes it easier for social media managers to access analytics and metrics in a blogger’s post.
As we know, the character limit went up to 280 characters. At the same time, don’t abuse this option as short and succinct tweets tend to get more retweets anyway.
Recently, Twitter introduced Direct Message Cards, that can increase customer experience by offering a wide array of visual messages.
Now, companies can run automated Twitter campaigns for $99/month. Thanks to Promote Mode, your best tweets will automatically be boosted.