When you think of a pop-up, you may picture “You’re the 100th visitor! Click here to claim your prize”. Modern pop-up blockers can protect you from seeing these messages, but the Internet didn’t always block these. Knowing that these fancy, colored messages are scams makes marketers stray away from using pop-ups. But it doesn’t have to be this way. If you Google “pop-ups” you’ll find millions of ways to get rid of them. This makes them look bad, but there are still good uses for them.
How Many Types of Pop-ups Are There?
There are a few types of pop-ups you could run into on a website or choose to use on yours.
This type of pop-up can be used for many types of offers. It is recommended to be used for newsletter sign-ups, discount codes, free trials, and other stronger offers that have enough pull to get someone’s attention before leaving a site. These help you catch users that are sort of interested in what you have to offer on your site but don’t want to fully commit yet.
Many e-commerce sites use click-activated pop-ups to show off their products. A good place to see these is on Amazon, where if you click on the image of the product, a pop-up for a product video comes up. These pop-ups have a good conversion rate because you already are interested in the product anyways. If someone clicks on a link or image that activates the pop-up, that action itself means they show some interest in the product.
Opt-in bars are hard to miss, but still slightly subtle. They can bring a lot of attention to what you have to offer without ruining the user experience. Most digital marketers use them as floating bars and make them stick to the top or bottom of a page as you scroll through. This type of pop-up is useful for newsletter sign-ups, user agreements and other information for a new visitor, active contests, and webinar sign-ups.
Every pop-up is somewhat interactive as users need to click somewhere to close it out or enter information as needed. There isn’t much of a variety of interactive pop-ups, but the most popular one is the “wheel of fortune”. These let users fill out the required information and then “spin” the wheel for their offer. Usually, these are used for percentages off of items such as clothing, shoes, etc. There are ways to manipulate the results on the back end to make sure users don’t get 90% off or even 100%!
What Not To Do When Using Pop-ups
You don’t want to bombard website users with too many pop-ups. This can cause high bounce rate. It isn’t hard to determine how many is too much. Don’t make these offers irrelevant either. That will annoy users and make them ask themselves why you are spamming them with this irrelevant content.
Pop-ups can do more good than harm. Use them wisely, as well as be mindful when you see them for yourself!