Ever wondered what else is out there that can help you and your brand better engage with potential customers? Instagram is the perfect endeavor you need to tackle next! This platform is home to a highly engaged and massive user base and if you use it right, it might just be the right addition to your social media marketing strategy.
Instagram has been around for a while now and it is no doubt that it works. But despite the opportunity that surrounds this platform, not a lot of businesses are doing Instagram marketing well. One known fact is that it doesn’t matter how many followers you have. What matters is how many organic followers you have. Getting real and organic followers to increase your chances of your product getting purchased. Your main goal, especially at the beginning, is to attract real and genuine interest to your brand. Finding it hard to start Instagram marketing? Read more below for some tips!
Target Audience
Obviously, the first step before coming up with a strategy for Instagram is to know who your audience is going to be. It may seem the obvious first step, but not many people exactly understand how important this is. Basically, you need to understand who you are talking to so you can create produce content, create eye-catching captions, and get the best time to post. Data and insights are essential in creating a successful Instagram strategy.
Research Your Competitors
The thing is, if you know who your competitors are, you might just cut your work in half for you. Established competitors have done the research and most likely than not, you are targeting the same audience. So, by researching about your competitors, you can find out who your target audience is already. One of the best ways to find, attract, and build a huge following is targeting your closest competitors and stealing their audience. Hey, all is fair in war and Instagram war, right?
Influencer Marketing
It wouldn’t be social media marketing if we are not going to talk about influencer marketing, right? This kind of marketing is growing right now and handled properly, will do your brand a lot of good. With their established audience, the right influencer can share your products or brand to them easily. But be wary, picking the right influencer can be tricky. As previously mentioned, having a huge follower count doesn’t mean anything unless they are authentic.
Be Active
The whole point of using Instagram is getting more engagements with your audience. So, it is important for brands to stay on top of their pages and be able to actively engage with their customers. Not only is it help you create deeper relationships with your followers but also shows how you are up to date with your page.
Keep it Casual
Instagram invites brands to be as experimental as possible. Play around the Instagram live feature or it’s Stories + stickers. Don’t be afraid to try out new things and take risks. But most importantly, enjoy the Instagram journey!