Fluctuations in Ranking due to Weekend Core Algorithm Update

SEO specialists noticed fluctuations in site rankings over the weekend, much like the previous weekend.

While many of us were hoping the fluctuations were connected to a long-awaited Penguin update, it was confirmed by Google’s Gary Illyes to be a core algorithm update. This likely has something to do with refining the integration of Panda into the core algorithm– moving from static updates to real-time deployment requires some tuning, however well prepared and executed the initial deployment was.

We will have to wait for the Penguin update for a little longer, it seems.


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