In ranking businesses in the local search results, Google’s goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas. Those are the local businesses that Google wants to show in its local search results. That’s what searchers want to see in their results, too! We are a generation of immediate results. No one wants a business who offers awful or even mediocre service if they can choose one that is known for making its customers very satisfied.
Your business’s future customers can now see a running record of your ability to keep customers happy 24 hours a day via online reviews. Many consumers trust online reviews as much as we trust recommendations made by people that we know. While it may sound absurd, trusting a complete stranger’s words over the web, the trust is developed via our ability to read multiple opinions on a variety of websites made by a diverse group of people with differing standards and tastes. Yes, reviews will always play a factor in your ranking, but as Google is constantly evolving, we need to look beyond rankings for motivation for getting reviews. Instead, you should be thinking about acquiring positive reviews over time in order to develop your reputation, rather than just managing it.
Making an earnest devotion to improvements on your end based on customer feedback is what it takes to be one of the best businesses of its type in your area! This type of strategy will bring in more and more new customers over time and encourage past customers to return on a regular basis.