As the hierarchy of your website expands, there will be pages you won’t want to be found on Google or other search engine search results. While this may seem counter-intuitive as you attempt to get the most page views and session possible to inform users of your site’s mission, this article will explain why it’s important to have some pages listed as ‘no-index.’
What does it mean to No-Index a page?
No indexing a page is exactly as it sounds. Search engines crawl websites and “index” the pages within its database so when users search a string of keywords, the most relevant pages will result in the SERP. Depending on how your site is built, you can no-index a page a couple of different ways. If you utilize a content management system (CMS) such as WordPress, there will be a checkbox listed on the back-end of the page you are creating/ editing. If your website is created using HTML, there is a snippet of code you can utilize that will no index your page.
Which pages to no-index and why
There are a few different page types that you will want to no index for your website. Things such as a thank you page or a policy page are generally good to no-index. Pages such as a thank you page generally contains thin content and can be used as a destination goal within Google Analytics. Due to its minimal content, if indexed, Google may see it as a page with little authority that may impact your overall rankings. To the Google Analytics points, if users find their way to your Thank you page through an engine without filling out contact info, your conversion numbers will be skewed. The same two principles apply to policy pages as well.
Google Ad Words Landing Pages
Another type of page which a good practice to no-index is are landing pages for Google Adwords Ads. Much like the issue with conversion tracking with a thank you page, having these landing pages appear in search results, not through an ad will potentially skew conversion results. When performing A/B testing, it will be more difficult to determine Ad truly performs best.
Boston Web Marketing: SEO Best Practice Experts
Best Practices within Search Engine Optimization is constantly changing and Boston Web Marketing prides itself on staying current with industry trends. Our Partnership with Google allows us insights into upcoming algorithm changes and updates for their other products. If you have questions regarding no-indexing pages or any of the other services we provide for our clients, leave an inquiry on our contact page!