Pictures, video, and other media tools are great for my website, right? Well they can be, but sometimes their large files end up slowing down your website’s loading time, which, from a SEO perspective, could become detrimental.
Pictures and videos are great for making your website interactive, engaging, and to separate you from the plain-vanilla website of your competitor. But if you are not careful, and add too much, you could end up ‘shooting yourself in the foot,’ so to speak, and rank worse in the eyes of search engines. Google, Bing, and other search engines like to see websites with quick loading times, and there are certain ways to optimize your website’s page performance.