Here’s a way to use your business Facebook page in a new way: add a call to action on the actual page!
In the next few weeks, Facebook is rolling out a new option to add seven different call to action buttons to the top of your page including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video, These buttons will be able to link anywhere you want them to and allow you another opportunity to drive traffic to your site or other pages.
Nearly a billion people visited Facebook pages in October, so there’s lots of opportunity here.