Exact-Match Domains and SEO

Since the term ‘search engine optimization’ was coined nearly 10 years ago what you can and can’t do to optimize your website has changed dramatically. If you wanted your website to show up at the top of the search results in the past one common method was to use exact-match domains.

For example, if your domain name was reallygoodheadphones.com and someone were to Google “Really good headphones” your website was more than likely to be at the top of a search engine, but the times have changed. When Google introduced the algorithm Panda it focused on penalizing websites using exact-match domains and the same keywords excessively. Overnight millions of websites were being pushed down Google’s search results which caused quite a ruckus initially.

If you are stuck with an exact-match domain there is still hope for your site to be visible on Google again. Make sure your site has multiple pages with rich content; Google can easily pick up when your site has 1 page full of the same keyword.

A great way to increase your sites visibility is by having an annual blog. This not only creates more pages for your website, but generates new and compelling content that will create more traffic  and increase your websites bounce rate. Through the blog you can also generate alternative key words to help optimize you website further and create a greater overall visibility.

By: Zack King

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