What is Email Marketing?
Email marketing is an excellent strategy that small businesses should implement to build customer loyalty and sales. This marketing strategy involves sending out email campaigns to different target audiences. Many companies use email marketing to send out different specials or sales to customers, which is known as a promotional email. The other types of email marketing emails include email newsletters, acquisition emails, and retention emails. Using these different types of email marketing campaigns is an excellent strategy to incorporate into your marketing plan because it allows your business to connect directly with your customers.
Benefits of Email Marketing for Your Small Business
Build Customer Relationships
For any size business, especially small ones, having a strong relationship with your customers is key to success. Email marketing allows for businesses to build that strong relationship by directly communicating different information about your business and products to them. However, it is important to remember that having your inbox overflowing with promotional emails is very annoying and oftentimes causes people to unsubscribe from that business’s email list. So with this in mind, you should only be sending out monthly emails that have value to them, so you don’t push any customers away.
Affordable
A significant benefit of email marketing that many businesses like is that it is cost-effective and affordable. Email marketing is great for small businesses that are trying to reach their target audience but don’t have a large budget to do so. Below are some of the most popular and affordable email marketing tools:
- Constant Contact
- MailChimp
- Klaviyo
Increased Sales
Another way email marketing is beneficial for businesses is by increasing sales. Consumers oftentimes will not go out of their way to buy something; however, if an offer/sale falls into their lap, they may get enticed to purchase that item. When sending out these emails with promotional offers, you should be sure to include calls to action, buttons/links to get directly to the relevant page on your website, and a sense of urgency like “for a limited time, buy now before it’s sold out”.
Need Help With Email Marketing Campaigns
If you are interested in implementing email marketing into your business marketing strategy, please contact Boston Web Marketing for professional help. Our team has expertise in many different areas of digital marketing, including email marketing, PPC campaigns, social media, SEO strategies, and more. Contact us today!