Especially in today’s increasingly digital world, websites can serve a number of important purposes for users of the internet. For instance, they allow one to contact a business, learn more about the said business, and/or read about the services that they offer. When a website is built strongly and is optimized for search engines, there are a number of benefits for virtually any brand, business, or company can enjoy, regardless of what industry they’re based in. As a matter of fact, strong websites can bring more traffic to your website, which incites conversions such as phone calls and form submissions that strengthen your business! In today’s blog, we’ll be looking at the most essential content to have on your website to make it a ‘strong’ website. Keep reading below for more information.
This may be an obvious one, but your homepage is without question the most important piece of content to have for your website, as it is what first-time visitors to your site will almost always see. Considering this, you’ll want to give your visitors a proper welcome, telling them who you are, what you do, and how you’re able to help them. It’s also ideal to have a call-to-action somewhere on your homepage, whether it encourages visitors to call you or submit a form.
About – or About Us
Essentially, an ‘about’ page builds upon the introduction you give on your homepage, going into further detail about your business with background information such as your origins, intentions, purposes, goals, and mission. ‘About’ pages are a great way to inspire trust from your visitors, as they help your potential customers get to know you.
Chances are, if you’re a brand, business, or organization of some kind, you likely provide a service to your patrons. It’s for this reason that service pages are a core asset of a ‘strong’ website. Having your services and/or products represented in the form of a website is a vital part of search engine optimization (SEO) as well, helping your website to get found by search engines.
On the topic of SEO, popular search engines such as Google and Bing are partial toward websites that produce relevant, current, and high-quality content, ranking them higher than those with thin and lower-quality content. With this, a blog is a great way for your website to strengthen its SEO and get found by search engines.
Ready to Increase Your Website’s Visibility? Work With Boston Web Marketing
Boston Web Marketing is New England’s largest independently-owned digital marketing agency, specializing in search engine optimization, social media marketing, Google Ads campaigns, and more services to keep your business one step ahead of competitors. Get started by reaching out to us today at