Did you know that certain types of web content can make all the difference in helping your business grow? If you are currently in the process of re-doing and building a new website, there are a variety of different things that you should implement. One of the most important things to do is ensure that it is ADA compliant by reviewing the Americans with Disabilities Act (ADA).
Nearly 22% of all adult Americans have at least one disability. These can result in mobility issues, visual impairments, and disabilities that can cause significant challenges in accessing websites.
Utilize Texts for Any Images or Media
Images on a website are a great way to engage users and convey information. However, if you are blind or have visual impairments this can present a huge issue. An easy solution would be to add alt text to all images. Alt text will provide a full description of the image. If someone utilizes a screen reader they will be able to understand the media displayed. If you are looking to improve SEO while also being ADA compliant, including keywords within your alt text is important – just make sure not to keyword stuff.
Test Forms On Your Website
Forms are another common challenge for people with disabilities. To have a truly accessible website, make sure that all labels are clearly identified, and visual cues should be included to indicate what is required. All forms should also include visual cues or text that will let individuals with screen readers know if the information entered is valid or invalid. Forms should be able to report successful submissions, or return the user to the invalid field if an error presents.
Eliminate or Adjust Time-Constrained Elements
If you rely on keyboard navigation or pointers, timed elements can be difficult due to the longer time required to navigate a website. Many websites include timed elements, for example, e-commerce sites with time limits for the checkout process. If your customers aren’t given enough time to navigate, it can discourage them from continuing on the site. Steps must be taken so progress isn’t lost if a time-out occurs.
Provide Alternatives to Audio and Video Content
Images aren’t the only form of media that requires an alternative access solution. If you have audio-only content on your website, you should have information in a transcript nearby easy to locate. Videos should always use captioning. On top of that, sign language interpretation is another option for helping the hearing impaired access media on your website.
Avoid Content That Could Trigger Physical Reactions
Make sure that no elements on your website page flash more than three times per second. This could cause a physical reaction for those that suffer from epilepsy or another medical condition. Addressing these issues in your website design will better position you for success and growth in your website and business.
Contact Boston Web Marketing
We know that all these steps can feel daunting and overwhelming during your website development process. We have a team of experts looking to help you rebuild your website and match any ADA compliance and other regulations. Contact Boston Web Marketing today at 8575260096 or email@example.com to get started today – we’ll even provide you with a FREE website audit!