Emojis and SEO

It is 2019 and SEO has had a lot to catch up on with the way technology and communication continuously evolves. Emojis are now apart of our virtual language and it was only a matter of time before Google and other search engines started adding SEO values to them. If you are a business that is starting to incorporate emojis in social media post or Page Titles & Meta Descriptions, Boston Web marketing is here to help you get started on emoji  SEO basics.

How To Use Emojis

Emojis can be used to substitute specific words and phrases. If you have a pizza delivery service then you can use the “pizza” emoji instead of typing out the word pizza over and over. Or you could use both! Google has announced that they do not translate the emoji’s as words but instead, they put them in their own categories. We do not know much about the exact ranking of emoji’s but we do know in order to receive a positive SEO rank you must pair an emoji with words that relate. This means if you are selling lemonade you must have the actual word “lemonade” near the emoji.

Emojis And YouTube

YouTube has become the flagship platform that brought the need to have Emojis as part of SEO for Videos. If you log on to YouTube today you will notice that most of the top-rated videos have multiple emojis in there titles that match some of the words. It is a difficult game to figure out how exactly you should be using emojis in your video title. However, we recommend that “less is more” approach works the best. If you have a video about your new roofing then you may want to add an emoji about a house or a construction worker.

What To Expect In The Future

Emojis will have more of an impact in the future. Our advice is to continue to use emojis and track what post works best for you.  Once you find the correct volume of emoji’s and which keywords to pair them you can boost your traffic over time. If you have any more questions or concerns please feel free to contact us at 857.526.0096

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