More and more companies are joining the blogging world each day, not only because it can be a quick and enjoyable outlet to provide news and stories for others, but also because of its potential SEO benefit to a business.  With the right content and enough of it, companies can utilize their blogs along with other SEO methods to increase their online exposure.  WordPress, a common and widely used Blog site, has taken this into consideration and offers a dynamic and convenient plug-in (Edit Flow) that business owners could really benefit from.

Edit Flow offers seven different components (calendar, custom statuses, editorial comments, editorial metadata, notifications, and story budget and user groups) that are customizable for all users depending on their own specific expectations and needs.  For a company with more than one editor/writer for the blog site, or a business owner with numerous locations, each one having an employee writing posts, Edit Flow provides the ability to easily collaborate with all blog contributors.  The Calendar feature, for instance, allows you to look at your content either week-by-week or month-by-month and track posts that have already published as well as check the status of others that are scheduled to post in the future.  If someone was scheduled to post on one day but was unable to complete the task on time, the editor can drag a different post scheduled for a later date (not yet published, but already written) and swap it with the other one to ensure that content still goes out for that particular day.  The ability to filter your calendar as well as manage your posts can be extremely helpful for a business with multiple bloggers, as well as help keep your company’s blog generating new and useful content regularly.

An additional component of Edit Flow, and one that is especially advantageous for businesses working on their SEO, is Editorial Metadata.  This feature allows you to track specific details regarding the content that is being posted, as well as provide specific guidelines should you, the owner or editor, be expecting someone else to write the post.

You are able to choose how many fields are displayed and even create each field yourself (for example: what the topic should be, what keywords to include, the date it must be written by, etc.).  When used correctly and with all blog members on board, the Editorial Metadata can truly help contribute towards providing effective, business-related online content for your company.

Not every business is going to have more than one editor or writer for their blog site, but that does not mean that Edit Flow is no longer a helpful tool to use.  This plug-in is one that all WordPress users can check out and customize, perhaps focusing on some features more than others depending on what is most convenient for them.  The benefits are certainly there, especially for a company trying to develop a content-rich and informative blog, so there’s no reason not to explore this plug-in and all of its options.

-Casey Guntlow

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

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