Optimizing blog posts is a little different than optimizing regular pages on your website. In a way, optimizing your blog posts correctly is almost more important because having frequently updated content on your website to back the rest of your pages up is a necessity. Although, when it comes to optimizing the blog content, many people have difficulty and don’t see many results from blog posts. Below are a six different ways to effectively optimize your blog content.
1. Have a mobile-friendly blog
A large majority of users access websites via their mobile devices and ensuring that not only is your website is mobile friendly, but your blog is as well, is a no-brainer. If your entire website (and blog) are responsive, this means you’ll only have one URL versus two if you have a desktop version of your website and a mobile version. This is extremely beneficial for SEO purposes because any inbound links to your website won’t be split between the two.
2. Focus on a few long-tail keywords
Incorporating numerous keywords throughout your blog posts can actually hurt your chances of ranking. Many people are now making long-tail searches so it’s beneficial to focus on one to two long-tail keywords and place them strategically throughout your post.
AREAS TO ADD IN LONG-TAIL KEYWORDS:
- Headers & Body
- Meta Description
3. Optimize the Meta Description
A meta description is the short blurb underneath the title and URL of a page on a search result page. This information allows readers to know what a given page is about. Keep it short (under 160 characters) and compelling and be sure to include your long-tail keywords.
4. Optimize your Images
Search engines can’t crawl images, but they can crawl the alt text on an image, which allows them to know what the image is about. By adding this alt text into your images, you increase your chances of being found in images searches on search engines.
5. Use Beneficial URL Structures
When URLs are straight forward and not messy, it’s easier for readers to know what the page is going to be about before they get there. This is also your chance to include long-tail keywords into your URL. The structure can act as a categorization system for readers for finding different content on your website.
6. Include Internal Links
Including relevant internal links within each post and page of your website helps readers find other helpful information on your website. When they have the opportunity to click elsewhere within your website, you increase their time spent on your website as well as decrease your bounce rate. It’s a win-win.