Google Ads can be a powerful tool for any business. The best way to get the most out of it is knowing when to use certain features and when not to use them. Pay-per-click can put your business heads above the competition if done correctly. If you are unsure whether Google Ads is right for your business, read more about the benefits of Ads here. Here are the do’s and don’ts of Google Ads:
Do: Keep Track of your Google Ads
Depending on how many ads you have, it can be overwhelming keeping track of all of their performance. It is crucial, however, to see what ads are performing well and what ads are not. Advertisements that are underperforming result in wasted time and money. Using the Quality Score report and Search Query report can understand what keywords bring up your ads.
Don’t: Use too Many Keywords
A rule for all SEO and paid marketing efforts – do not use too many keywords. When creating ads on any platform, keywords should be basic enough to come up in queries but specific enough that they include locations, and customers will truly understand what your company offers. The most effective ads are not stuffed with irrelevant keywords. They are specific, descriptive, and to the point.
Do: Be Creative
Companies everywhere are spending money on advertising, so standing out is key to differentiating yourself from the competition. You want to be an ad the customer remembers. Using visuals can make a difference in someone’s mind. It is recommended to use between three to five visuals in an ad group. This will help you test what is working and what isn’t (see point one). Like Facebook, Google is adding heavy importance to visuals on your ads, so having them will not hurt.
Don’t: Use Boring Copy
Similar to the idea above, you want your customers to be able to remember your ads. Use emotions when writing the text under an ad; what do you want your audience to feel when they read your ad? Also, make sure you have a call-to-action. Another marketing tip, always use CTAs when writing to invite your audience to complete an action – call, visit, or email, whatever makes sense for your business.
Contact Boston Web Marketing
If you want to add Google Ads to your marketing strategy, but you are not sure where to start, contact Boston Web Marketing. Our Google Ads team works directly with Google consultants to create well-optimized and effective paid search campaigns. Fill out our contact form here, or give us a call today.