Don’t Fear your Big Business Competitors

Owning a small business, you know all too well just how hard it is to compete with the big named chained businesses; in fact, sometimes you think it’s nearly impossible to outrank these competitors, organically. Well, it may be tough, and it may take a lot of sleepless nights, but it is possible to outrank these guys organically; nothing is easy in this world, but if you want to get ahead, you have to work for it.

One of the things that small businesses have working to their advantage is their willingness to change and update their online strategy. Many, not all, but a good amount of big corporate businesses are unwilling to improve their online strategies; they are relying on the age of their domain name, or on their offline branding presence, to keep them on top of organic searches.

What they don’t understand is that Google and other search engines are continuing to update new algorithms that affect searches every day, and eventually their lack of effort online is going to haunt them sooner, rather than later!

To make strides in challenging the “big boys” continue to keep up to date with the latest changes and updates Google and other search engines make; continue to feed the beast, as we say in the SEO biz.

Update your site with fresh, and interesting content that is interesting to future customers, and, of course, content that meets the guidelines of search engines.

Don’t forget that the advantage you have over your big name competitors, is your willingness to change up your online strategy! Remember that the majority of these big companies are relying on their name, and offline marketing to retain their strong organic search results; this will eventually come back to haunt them! As you know already Google is forever changing their search algorithms, and with patience and hard work, you can start to see a changing of the guard!

For more information about online strategies, feel free to give Boston Web Marketing a call at 857.526.0096.

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