We all know that writing unique, quality content is key to any website’s success. Both users and search engines love sifting through original material to better understand what a business offers, and one of the best ways to tell a user or search engine about a page is to add a few keywords.
But is there a magic number of keywords one needs to insert into their content? The answer, unfortunately, does not exist. But here are three things to consider.
Don’t Keyword Stuff
There will always be a fine line between not having enough keywords in the content and having too many. Too few keywords can result in lower organic search engine results rankings. Too few keywords may also cause users and search engines to not understand the types of products or services a company provides. On the other hand, too many keywords on a page can violate the Google Panda algorithm. The Panda algorithm deals strictly with content on a page. One of the most well-known violations is having duplicate content on a site, yet keyword stuffing is just as bad and can result in serious repercussions.
Write for the User
The more involved in SEO one becomes, the easier it can be to start forgetting about the user when writing content on a website. One way to deal with keywords is to write for the user — not the search engines. Writing for a human mind will naturally decrease the amount of keywords used (if you tend to over-do it) while at the same time making your content more readable. Oftentimes sentences that have been written for SEO purposes will read very robotically because they include too many keywords.
Increase Content Length
Sometimes short, sweet and to the point is necessary for blog posts or quick announcements. However, new research about what type of sites and pages people tend to gravitate towards says short and sweet may not be the best way to go anymore. Some SEO specialists will stick to a certain number of keywords they want to include in their content. However, if the content is not long enough, there could be a penalty dished out for keyword stuffing. Instead, make the content longer in order to dilute the keyword density. Just be sure to include quality content and don’t include any more keywords in the additions you make.
Feel free to run tests and experiments with keyword density on a page. Check conversion rates, check for violations, and bounce-rates. There will never be a magic number for keywords (and if there is, Google is unwilling to share this with the rest of the world), but that doesn’t mean one can’t experiment to find what works best for their particular site.