Social media is a very important and necessary part of any given marketing strategy, especially in the year 2020. It’s also a huge part of SEO strategy. Social media has risen into insane popularity, and will continue to do so. Google and other search engines aren’t ignoring social media, so you shouldn’t either! Even recent Tweets show up in search results, so how does all this have an influence on SEO?
An easy way for potential customers to find you or your brand is through social media. If they’ve heard about you through a friend, Google, or an advertisement, chances are they’ll expect to find you on Facebook or Instagram. If they search for you or your brand, you want them to be able to find you. Don’t let them find a business with a similar name, and make sure you claim profiles if you haven’t gotten around to creating one for a certain platform.
Setting Up Your Accounts
Take creating your social media accounts seriously. Use high-resolution logos and fill out every available field. If you have a physical location for your business, add them to Google My Business. Make sure you make your accounts look professional, and always keep them up-to-date. Use the same brand name across all of your accounts so that people are finding you easily and know for a fact it’s you.
Claiming Your Spot In The Search Results
It’s important to notice that content like Tweet carousels take up a lot of space in the search results. The same thing goes for your actual social media accounts. The more space that you claim at the top of the SERP, the more results you’re able to push down towards the bottom. This increases the chance of people clicking on your accounts and other pages on the web.
Increasing Traffic To Your Website
Now knowing the benefits of claiming all possible social media accounts, how does this tie into SEO? If people are talking about you, you are technically relevant. That is what search engines are looking for, and Google wants to give its users the most relevant search results. If you have great website content, you should be spreading it in other places such as Facebook. Your content is yours to share and help people discover. By having people click to learn more, you are using your social media posts to drive traffic to your website.
Being successful with your social media increases brand awareness. If you are putting out good content, people will connect that positive experience to your brand and experiences. They could like your posts or even share it! They’ll get to know you and your products, services, and whatever you want them to know.