Does My Websites Appearance Affect My Rankings?

A website’s appearance is important on many fronts. How your website looks is pivotal to keeping users engaged and interested in your material. Users form impressions quickly and getting them to stay on your website as long as possible is important.  A website’s appearance is only scratching the surface when it comes to pleasing an audience. If you are an owner of a business or company, you may wonder or have wondered if the look of your website plays any part in how your website ranks on search engines. Long story short, yes, the appearance of your website will affect how visible it is on search engines. Today, we will tell you how and why.

Google’s Take On The Matter

Google believes the appearance of a business website factors into how visible it will be on a search engine query. A website’s look is not end all be all but the quality of it is significant. Googles John Mueller suggests those who are looking to enhance the look of their website seek opinions from “unbiased sources”.

Website Checklist

Here is a checklist to follow to improve the aesthetics of your website.

  • Website free from spelling and grammatical issues
  • Original, well-produced content
  • Mobile-Friendly Website

Always double-check your website work for spelling or grammatical errors. Use free applications that can help you pinpoint misspellings or bad grammar. When writing content for your website, always make sure it is original and well thought out. Avoid duplicate content at all costs because Googles algorithms will penalize your website for them. Use your phone to verify if your website’s content displays well on mobile devices.

How Long After These Changes Will I See Results?

Search Engine Optimization does not happen overnight. It is a process that takes time and months to see initial results. It is important to stay patient and remember hard work pays off. When you put in the time to enhance the quality of your website and the appearance, you will be rewarded in the long run.

SEO Specialists: Boston Web Marketing

At Boston Web Marketing, our team can help you optimize your website. We have a team full of SEO specialists enthusiastic about helping companies grow digitally! Get in contact with us today to see how we can help you and your website!

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