In a recent Google Hangout, John Mueller, Google’s Senior Webmaster Trends Analyst was asked an interesting question regarding a leaked UX Playbooks playing an effect on rankings. As some or some may not know, Google published a 108 page eBook with “proven advice for increasing sales” that was based on A/B testing and backed by a variety of reliable resource and articles. It is apparent; the playbook is indexed by Google which is why many marketers want to know if the rumor was true.
John Mueller clarified that the UX Playbooks is indeed a product of ads however not part of the search team. He then added that the UX recommendations in the UX Playbooks could have an indirect effect on ranking.
Here is the question asked:
“Google has this UX Playbook for best practices to delight users for different niches, are these considered part of ranking or can you give insight on that?”
Here was John Mueller’s response:
“So those UX Playbooks, as far as I know, are put out by the ads team and it’s more a matter of well these are UX best practices and good things to do on a website and not necessarily something that we’d say well these play into ranking.”
John Mueller paused then added that user experience factors could have an indirect effect on ranking:
“But obviously if you make a good website that works well for users then indirectly you can certainly see an effect in ranking. But it’s not that we would say they look at these UX Playbooks and specifically use those as factors for ranking.”
You can watch the rest of the interview here.
Indirect Effect on Ranking.
What John Mueller was referencing to that can cause an indirect effect on ranking is how much a web page or product can generate which in return can increase shared links and popularity. Hitting those two side effects can directly affect rankings.
A great way to put this strategy into practice is to create a better product and build enthusiasm around it through social media which can help promote free attractions and engagement.