Do Social Media Response Rates Matter?

Social media has become a large part of creating a brand’s image. Facebook is one of the largest social media platforms and one of the biggest ways that prospects and customers are connecting. On Facebook, you are able to directly message the brand/business and you can see how long they typically respond in. This is called a response rate, but from a brand/business perspective – does it matter? Let’s discuss the topic.

What is a Response Rate?

Your response rate on Facebook is calculated by the average time it takes for you to respond to any messages that your page gets in a day. This means that as soon as someone sends you a message, Facebook has started to time you on how long it takes you to reply. Facebook only counts the initial response, not the followup.

Good Response Rate

What is a good response rate? This is a talked about question among business owners. Facebook has a few guidelines on what your response rate will show on the page to be. If you are active on the Facebook page at least once a week and have a response rate of at least 75% or more then the phrase “typically replies within an hour” will usually appear on the page.

On your page, you should strive for a “Very Responsive to Messages” badge. This shows up under your profile photo as is used as a badge of honor. This is used as a bragging right to customers and proving to them that you care about your business. To get the “Very Responsive to Messages” badge you need to have a response time of 90% or higher and your average response time needs to be 5 minutes or less.

Overall, if you have a good response rate you are showing your customers that you are an engaged business owner and care about your business. You are becoming more reputable on Facebook and providing more resources for yourself to grow your business.

Help with Social Media?

If you need help with your company’s social media and don’t know the best way to optimize your social media, turn to the SEO experts at Boston Web Marketing. We are here to help you with all of your digital marketing needs. For a free SEO evaluation, you can contact us online via our website or call us at 857-526-0096.

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