Do Press Releases Help Your Marketing

press release

Do Press Releases Help Your Marketing

When a marketer needed to create a public relation campaign, the first thing they would do is send out a press release. That would have been the perfect first thing to do … years ago. Nowadays, many other tactics could be utilized at the same time to make press releases more effective.
 
It’s critical to understand how press releases can benefit your overall strategy. In some cases, they are great. In some others, not so much. Let’s see when press releases really shine.
 
1. It could be featured on other publications
 
A press release’s purpose is to push the news out to the public. Posting a press release to a press release distribution site could see success. Including data in the press release will increase its chance of being picked up by reporters.
 
2. Press releases help to build links
 
One of the best things about sending out press releases is link building. Don’t get me wrong, a press release alone doesn’t really do anything for SEO. However, when publications pick up your story and publish articles featuring your links, it helps your SEO tremendously.
 
3. Keep information in one place
 
Having press releases help journalists check information. When all the documents, reports and data are kept in one place, it is easy for journalists to write their story about you.
 
4. Press release is the bridge for other marketing channels
 
Even though press releases have a very straight forward and streamlined structures, there is the extra sections that you could use to improve them.  For example, according to a research by Dan Zarrella, links to videos and pictures in the press release could increase engagement in photos and videos by 18% and 56%, respectively.

Nam Le
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