Do My Page Titles & Meta Descriptions Need Improvement?

One of the best ways to improve your rankings on search engines is to have well-crafted page titles and meta descriptions. These items are the first line of representation of your business for search engine inquirers. To garner the right audience, you need to construct metadata correctly and implement the ideal elements. We’ll help you identify whether your page titles and meta descriptions are truly helping boost your website.

Elements of Successful Page Titles

A page title appears under the website URL on the SERP. It relays important information to a user about the web page. The perfect page title will include the name of the service offered, the location of the service and/or your business, and the name of your brand. A page title must display no more than 60 characters – otherwise, search engines will not show the entire title. A short, concise page title helps users digest the information easily, especially for those reading search results on a mobile device.

Page titles should also include keywords with high search volume in order to rank well. Search engines are more apt to show web pages with keywords that are in a user’s original query. Remember, a page title must be both relevant and interesting – make sure this 60 character snippet grabs your readers’ attention.

Elements of Successful Meta Descriptions

First and foremost, a successful meta description shouldn’t exceed 160 characters. Just like with page titles, search engines will not display the entire description if it is more than this given character amount. A meta description’s purpose is to build off the page title. It offers users a brief synopsis of the web page and lets them know whether the page will contain the information they need.

Meta descriptions are a good opportunity to hook your reader. To do this, you need a call to action. A CTA is a phrase that instructs your reader to do something, like “learn more” or “call us today”. This can either be at the beginning of your meta description or toward the end. CTA’s lead to conversions, and conversions lead to sales or investment in your services, so this is crucial!

Most importantly, your meta description should include relevant keywords you’ve garnered during your research. Search engines will rank your page higher on a SERP when the meta description includes the right keywords, so try to include them at the beginning of your description. This also immediately proves to your reader that your web page has all the information they’ve been looking for.

Reach Out to Boston Web Marketing for the Best SEO Tips

If your page titles and meta descriptions are lacking any of the elements above, you’re likely in need of a refresh. This isn’t something you have to do alone. At Boston Web Marketing, we’ll assess your website’s SEO weak points and improve them to elevate your rankings. Connect with us today to learn more about our services!

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.