Does My Website Need Accelerated Mobile Pages?

Your digital marketing team, webmaster, or a similar consultant may have brought up the term “accelerated mobile pages (shortened to “AMPs”) when discussing new ways to generate more conversions from mobile users. If you’re not sure whether or not you should explore the idea of adopting AMP pages for your site, here’s a short answer: yes.

The general reasons for this include the ability to create highly optimized mobile-friendly pages that load faster and provide a better user experience for people on their smartphones. And remember, targeting mobile users is key to ensure you are maximizing your website’s potential for conversions:

  1. According to WeAreSocial’s 2018 Digital Report, nearly 5 billion people use their mobile devices to search the internet. This is separate from social media use, which means a significant number of users browse for information they need just from their smartphone.
  2. Creating mobile-friendly sites allows users to find the information and content they want in a faster and more accessible medium.
  3. Page speed, mobile site speed, and online UX are critical to ensure that your users can access sites with limited delays and capture nearly 70% of nearby searches.

However, here is quick guide on how accelerated mobile pages work, how they optimize your website content for mobile devices, and how you can offer AMPs for your users.

What are accelerated mobile pages? How do they work?

AMPs are pages with reduced HTML and JSS code that operate on a unique content delivery network (CDN). Basically, you install a special tag on your web page called rel=amphtml tag that tells mobile browsers to create an AMP version of that page. The AMP version is a much faster and stripped down version of your old webpage that places the most immediate content in front of your users.

Here is a solid breakdown from SearchEngineLand:

AMP also reduces the need for additional CSS requests and eliminates certain onpage eliminates, including bulky pictures, [call-to-actions] in many cases, and much more backend code. This has the effect of increasing speed greatly.

Primarily, AMP speeds up webpage load times by as much a second of total load speed by enabling AMP caching. Essentially, Google leverages this functionality by preloading AMP documents using a single iFrame in the background of a search results page so that pages appear to load instantaneously.

Accelerated mobile pages are also specially ranked and cached by major search engines, including Google. Google AMP cache is a specialty CDN that helps cache and validate on-page resources of your mobile pages.

Are visitors likely to visit accelerated mobile pages? Should I adopt AMP for my domains?

Each year, more and more individuals rely on their smartphone to browse the internet, make purchases, and procure services from businesses of all sizes. Current trends and data suggest that businesses, and users, and gearing towards an AMP future.

Between 2018 and 2019, 31 million domains have adopted AMPs. Prior to 2018 only one million domains had AMP pages for their users.

However, accelerated mobile pages are likely to skim down on-page elements and possible remove call-to-action buttons if you don’t adequately customize your accelerated mobile pages. Before creating any AMPs, contact your webmaster or digital marketing team before launch these pages.

And if you need an expert to optimize your mobile website, we’d be happy to give you some suggestions!

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