Our favorite friends over at Search Engine Round Table sent out a survey to readers last month to see who has experienced any changes from the Fred update over the past few months and the results were pretty interesting. The Google Fred update was also covered here on the BWM blog and we’ve been tracking the effects as well.
About 800 SEOs and webmasters were asked if they saw any effects or fallout from the supposed Fred update last month as there were reports floating around the web that some people were seeing as much as a 90% drop in traffic. Don’t remember what the update entailed? Below is a quick recap.
While Google is usually very vague with what exactly is targeting in their updates there were many reports around the web that indicated just about the same things. This Fred update supposedly targeted sites that had thin, useless content (which is a big no-no anyhow) a lot of ads, and had poor backlinks to specific pages. So basically cracking down on things that Google did not like, a little harder.
As for the poll taken by Search Engine Round Table, they basically ended up with the responses as follows:
When asked “Was your site hit by Google’s Fred Algorithm on March 8th?”*
- 46% Yes
- 37% No
- 16% Not Sure
So it does look like quite a bit of people were affected by the Fred update. As for the rest, maybe they had no infractions against the update, thus saw no negative or positive changes.
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