Debunking 10 Common Myths About SEO
“If everything is done right, I’ll be #1 in search results”
No marketing agency can promise SEO results overnight. This requires a long-term commitment, patience, and daily improvement. There are a lot of details to a successful SEO and highest ranking can’t be guaranteed.
“Google is not actively checking my website”
Considering the immense amount of information available on the Internet today, Google creates a skyrocketing number of bots, who crawl every single page on every website they find. Unless you use nofollow/noindex meta tags, Google crawlers are there to check your website for low-quality content, spammy backlinks, and other red flags.
“I don’t sell anything on my website, so I don’t need it to start with https://”
One of the latest Google algorithm updates just started considering site security a ranking factor. In other words, websites with an SSL certificate installed through their hosting company will be ranked higher in search results.
“I don’t need to optimize my images”
Bots can’t see the pictures the way they see text. You don’t necessarily need to describe every single image for users, instead, you can include an off-the-page alt text to make image “readable” to crawlers. This also increases your likelihood of appearing in the Google Image search results.
“I have to use keywords in my content as much as possible”
Back in the day, when Google algorithms weren’t as advanced as they are today, keyword staffing was considered a legitimate SEO strategy. Today, it falls under the umbrella of black hat SEO and deemed a low-quality content.
“Users will figure out where to find needed info once they’re on my website”
Well-designed and easy to navigate websites are responsible for a better user experience. User-friendly websites usually account for more returning visitors. Bots can also detect navigational flaws on your website and detect missing or broken links.
“I’m a small business, I’ll never rank high anyway, so what’s the point”
Even if you think your business can’t compete with giant corporations, Google has made local SEO a huge priority. Optimizing for local search caters to Pigeon and Possum algorithms, that are being updated on a frequent basis to promote local businesses.
“I’ve already done SEO once, I’m all set now”
Search engine optimization is not an area where things can be set in stone. It requires constant refurbishment to adapt to changes in your business and audience behavior, as well as updates and regulations by Google algorithms.
“Social Media has no effect on my rankings”
Social networks are responsible for clicks and legitimate backlinks, establishing your website’s credibility. Millennials use social media search nearly as often as a search engine, and the better presence you have, the most customers you can acquire.
“Nobody’s browsing my website on their phones”
Within the last 5 years, we’ve seen a 600% jump in mobile usage, while desktop usage remained pretty much on the same level. Mobile-friendliness is also one of the latest implemented ranking factors.