Current SEO Trends to Take Advantage Of

Over the course of its history, search engine optimization (better known as SEO) has undergone a great deal of change, evolution, and development. In fact, as it turns out, there are many ongoing trends in SEO that may be helpful to know about, especially if you are looking to improve your website’s SEO strategy. In today’s blog, we’ll be taking a closer look at current SEO trends that you can take advantage of. If that sounds interesting, keep reading below for more, or consult our team at Boston Web Marketing for all of your SEO needs! Speak with our team at 857.526.0096 or submit a contact form with your information.

SEO for Video Content

With the rise of video-sharing apps such as TikTok, videos – particularly short videos – are perhaps the most popular type of content in 2023. Even outside of TikTok, many different social media platforms such as Instagram and even YouTube have introduced their own video-sharing properties, titled Instagram Reels and YouTube Shorts, respectively. If you’re looking to stay steps ahead of the competition, consider creating video content for your brand or business, you may gain lots of exposure, and thus enjoy SEO success.

The Continued Importance of UX

In today’s increasingly competitive and digital world, user experience (also known as UX for short) can have a significant influence on the success of your SEO strategy. When a user visits your website, you’ll want to ensure that their experience is consistent, expedient, and helpful. This is because a positive user experience can go a long way in helping your website – and your business – gain more exposure.

Artificial Intelligence & SEO

Generally speaking, the phenomenon of artificial intelligence (or AI for short) isn’t exactly new, but when it comes to SEO, the concept is still fresh and has much potential waiting to be discovered. Many SEO specialists have attempted to use AI for various tasks such as creating keywords, brainstorming content topics, and more. Consider exploring the benefits of using AI for SEO tasks!

Work With Boston Web Marketing for Outstanding SEO Results

With years of experience in search engine optimization and other digital marketing services, Boston Web Marketing is New England’s largest independent digital marketing agency. If you’re looking to increase the online presence of your brand or business, our team is here to help! Call BWM at 857.526.0096 or submit a contact form with your information and we’ll get back to you!

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