It takes time, attention to detail, and skill to build a company website. When all is said and done, you may be wondering how to track the actions users take on your website. How can you find tangible data that shows success/failure and can it be easily understood? Key performance indicators (KPI) are essential when it comes to displaying organic or even paid success on a website. A KPI is essentially any metrics that track and measure the success of your SEO and campaign efforts in an organized way.
What Is a KPI?
A Key Performance Indicator any measurable value that can provide tangible data in regards to achieving a goal. KPIs are utilized at multiple levels to based on the specific goal or, measurement.
Organic Sessions are measured by the number of visits to your website through search engines such as Google and Bing. This can be tracked through Google Analytics, a reporting tool that enables you to segment your data objectives to indicate the growth of your organic sessions. A great tip is to craft compelling and captivating metadata with an enticing call-to-action. Also, building an on-page and off-page marketing efforts will help increase the number of your organic sessions.
When it comes to organic growth and measuring any KPI, Keywords will help bolster your website in regards to relevance and therefore help increase the odds that someone finds your business when searching for a similar product. Keywords can be words that relate to your business, service, industry, and so forth. These words and phrases are what users input as “search queries.” The higher your website ranks for high volume keywords, the better. You can see where you rank by tracking keyword rankings in Search Engine Console. Keyword ranking is essential to understanding how to improve your traffic, leads, and sales. We highly recommend you keep an eye out on keyword rankings on a weekly basis as fluctuations are normal due to Google algorithm updates so don’t panic as over-optimization is just as bad as under-optimization.
If you are a brick and mortar business, it can be incredibly beneficial to know exactly where your clients are coming from. Google Analytics provides various datasets on your users, one especially useful feature is showing exactly where your users are located. This can help determine future marketing campaigns based on areas where you may not have a lot of traction. On the flip side, this can also help consolidate your data so that you have super specific information on regions throughout the world. Interested in segmenting your data? Click here to learn more about tracking different geographic locations via Google Analytics.
The first two ranking factors relate to attracting visitors to your site from search engines, but what do you need from users to act once they’ve landed on your site?
A lead can be any form of contact or action that can convert a user to a potential customer:
- Contact form submission
- Phone call
- Registration for a webinar or event
- Completed purchase
Boston Web Marketing: The SEO, Web Design & Marketing Experts
Boston Web Marketing can work alongside your internal team of Marketing professionals when it comes to optimizing your business and getting your website in front of the eyes of those you are trying to reach. Need a site consultation? Contact us for a free audit! If you are interested in growing your digital presence or looking to revamp your website, give Boston Web Marketing a call today at 857-526-0096!