Creating Better Mobile Experience for your Users

As a number of our blogs have mentioned, mobile continues to lead the way as the medium people are searching for services and products on the internet. When you step back, it makes a lot of sense. With internet companies providing hotspots, public areas with free wifi, and cellular 4G data becoming faster than ever, it’s easier to look up things as they come to mind than ever before. Due to this, you want to ensure your web properties are well optimized for mobile users. Here at Boston Web Marketing, we wanted to write a blog on this topic that continues to become ever more important.

Page Speed and the Minification of Images

Websites and pages can load at different rates when reached via desktop or mobile. Regardless if you’re on desktop or mobile, slow page speed is detrimental to user experience. Load speeds taking too long to load often result in users leaving your page prior to even seeing the content on the page. Additionally, Google takes into account load speeds into its ranking factors. The best way to get an in-depth synopsis of how Google ranks your site’s speed for both mobile and desktop through their free tool, Page Speed Insights. After entering your URL, Google reports back a load speed for both Mobile and Desktop with reasons behind the ranking.

Accelerated Mobile Pages or AMP’s are a great way to increase your load time when creating landing pages for Google Ads. Accelerated Mobile Pages are a stripped version of an existing web page but load exponentially quicker. When done properly, these can help increase conversions. They are also useful for those producing news articles as users reading these tend to care less about menu features, images, etc.

The minification of images is a makes the file size of the image smaller. Files such as images have more storage space than many realize. Minifying an image strips the file of this additional data and creates a new file. Images are changed slightly but it no minimal, the human eye can generally not tell.


Making a website responsive means having the elements within the page respond to the screen size it’s presented on. If you ever see an element of a webpage while on mobile that seems to extend past the screen, those managing the site had missed making something responsive. It is important throughout this process of making the site responsive to test it frequently. It is dually important to make sure action items such as contact forms and call buttons are easily spotted and work properly.

Boston Web Marketing: Mobile Web-Marketing Solutions

Boston Web has seen the steady increase of mobile search over the years. As a partner of Google, we continuously keep ourselves up to date with algorithm changes and trends in the industry. If you have questions regarding our SEO capabilities or additional services, reach out to our sales team today!

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