Creating an Internal Link Structure

Linking pages within your website to other pages on your site is an SEO best practice and must. This practice is called ‘Internal Linking’. Internal linking helps users navigate your site and they are equally as important for search engines as it helps the search engine better understand your site. How one goes about linking pages within a site can vary but there are general guidelines to internally linking. Read the rest of this blog to learn more about this Search Engine Optimization best practice. (<—See that internal link right there!?)

Consider User Experience

As mentioned above, internal links allow users to navigate your site efficiently. There are two “types” of internal links; Contextual and Navigational. Contextual links are found within your sites written content. Navigational links refer are the links that you can find within your site headers, footers, and navigational buttons such drop-down menus within a site banner.

Navigational Links

Your navigational links should be straight forward and easy to understand. Your Navigational links should include a contact us link, the services you offer, and potentially areas you service.

Contextual Links

Links should be injected into the content of your pages, but these shouldn’t seem forced. If your site has a clear objective or goal, it should be easy to write content with sentences and phrases that will make for great contextual links. Google recommends that the anchor text of the link should include the keyword or theme of the page it is linking to. This helps search engines better index your site and understand when to show users your page based on their query.

Important Pages, Number of Links, and Link Depth

If there is a page you want users to find, it should be linked somewhere internally. A site with 10-15 pages, it is easy to make sure each page is accounted for within navigational tools and contextual links. When a site is built out with numerous pages closer towards the triple digits, it’s important to have a structure to how you link. It is generally best practice to adhere to the following guideline in which users should be able to get to any page within 3 clicks. Additionally, be considerate when it comes to the number of links within a page. If a page has too many links, it may look spammy in the eyes of users or Google may suspect you’re utilizing black hat SEO tactics in an effort to rank higher in Search results.

Boston Web Marketing: Proven SEO Solutions

Internal linking is at the core of what we train our SEO reps to do for our clients. With years of experience building out sites and increasing search rankings for business across a wide variety of industries, Boston Web Marketing has the resources and know how to increase your web presence. If you have questions regarding how internal links work and their value pertaining to SEO, give us a call today!

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