The way customers consume content is always evolving. With the rise of live video and video content sharing, we’re viewing more content than we ever have before.
If your business is looking for a new strategy to amp up your email campaign’s click-through rate, one way you can do so is incorporating video content.
Using video content in your email newsletters is a unique way to grab your subscribers’ attention and boosts engagement. Video content is also a great way to lead subscribers to your other social media platforms or the brand’s website. Hosting your video on popular platforms like YouTube or Vimeo can give it more sharing and visibility.
Examples of video content you can create include:
- Product Descriptions
- Product Tutorials
- Event Promotions
- Meet the Team
- Customer Testimonials
- Recreating Trending Videos in Popular Culture
Sending videos in email can be a bit tricky, but ways you can incorporate video content in your email newsletter can be either embedding the video using an embed code from a YouTube video, or using a static image with a play button that indicates it’s a video.
The major benefit of video email marketing is being able to stand out from other email communication. Rather than plain text, videos are a great way to draw the attention of views, providers viewers with more information in less time, makes complex subjects easy to understand, and helps make your brand become more recognizable. A video newsletter also has a better chance of going viral by subscribers sharing your content on social media.
By using video content, you’ll more than likely see an increased click-through rate from your email campaigns and see an increase in user engagement.