As we know, content is one of the best ways to generate organic traffic on your website. Content needs to be search friendly, targeted to an audience, and optimized efficiently. We were already living in a digital age, but with the pandemic happening, there’s an even larger focus today on digital content. People are home now more than ever, and that means they are consuming content. Media consumption has soared recently across the board.
Use Data and Insights for Content Creation
We live in very turbulent times, and trends change, and user behavior is shifting now more than ever. You need to make sure that you’re on top of what is going on—using tools like Google Analytics, Search Console, and Trends. With many industries beginning to recover, now is the time to gather information about what users are doing online. Do you see your online business return, how does your industry look overall? , etc. If anything has changed with how people find and interact with content similar to yours, you’ve got to adjust accordingly.
Types of Content to Grow Your Business
Now that you’ve got some insight into your target audience’s behavior, you can begin your content creation strategy. No matter what type of content you’re creating, make sure that it’s optimized.
Although other content types are growing in popularity, text-based content is still king on the internet. When someone goes to a search engine, they’re typically receiving text-based results unless they’re specifically searching for images or videos. Writing is still one of the best ways for humans to communicate, so it makes sense that most Google results come in text form. To become an authority on a subject, it will take some writing. When users go to a search engine, they’re there searching for something. The best way to approach content is by trying to answer popular questions that users have in relation to your website. Writing can be very efficient, and it’s typically one of the most affordable content types to create.
Photos and Infographics
Images have been playing an increasing role in search results, and while they’re still dependent on query images can be relevant. It’s important to feature alt text on images that help tell your page or post’s story. Alt text tells Google what the image is, and in some cases, it might tell the story better than the text. Make sure that the images on your website are optimized.
Youtube, Tik Tok, and more, video content is growing in popularity daily. Depending on the industry that you work in, it may be time to get in on video content. They can convey messages usefully and reach users better than text can on some occasions. Demos and behind the scenes videos of your business are easy pieces of video content to start with that won’t break the bank. Just like with text, video content must be unique and high-quality to rank well on search engines.
Stay True to Your Brand
While it’s essential to stay up to date with trends and shifting media, you must stay consistent with your marketing efforts. Take advantage of new tools, trends, and strategies, but remain true to yourself at the end of the day. Real humans are the ones who are going to be interacting with your business online, and communicating with them is the purpose of your website.
Contact our team at Boston Web Marketing today if you need assistance with your company’s content strategy. We specialize in SEO and digital marketing.