Content is King: The Difference Between Blogs, Case Studies, and E-Books

This is part ten of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building. 

Content marketing is growing at an extreme rate among all types of businesses, regardless if they offer B2B, B2C, or other services. And because content marketing is easy for businesses of all sizes to scale, it means that writing specific types of content is important to understand.

Marketers and businesses can benefit by creating all types of content in order to capture the attention of their users and better improve their conversions. However, many businesses may confuse the optimal ways in which blogs, case studies, and e-books can help retain or drive customer engagement. Below is a short list on the types of marketing content that can improve further engagement and with high-quality marketing copy:

Blogs are great for short-form, SEO focused content

A good blog is usually over 400 words but doesn’t really exceed above a thousand or so. A blog is a great way to both create relevant posts for your key consumer audience while also adding more keywords on to your site.

As Google indexes your site, it will read your blog content to see if your pages have relevant keywords and other search terms that your users may put into their search engine. This allows your blog to become an increasingly important tool for your business.

The number of businesses that invest in blogging has increased substantially in the last decade and is growing more and more since it is a low-cost, simple way to improve your content marketing.

Case studies help provide informative and engaging content for your services

Most case studies range in length, but generally are lengthier pieces of content. A good case study may be upward of 1200 words and use a lot of visuals to explain the outcome of your product/service’s use. It takes a lot more investment to build a high-quality case study, but the returns are quite invaluable for boosting user engagement.

A case study provides context for a user’s problem, the challenges related to the problem, and of course a potential solution. Even though a case study is promoted through a business offering services, it should try and remain as impartial as possible.

Case studies can also be re-purposed into other content marketing mediums including blogs, social media posts, and similar items.

E-Books are comprehensive consumer guides for your users

An E-Book can be upwards of 20 pages and aims to highlight more context of a user’s problems, challenges, and solutions related to your business. E-Books come in a wide variety of formats, but building them can help capture the attention of your most promising users.

If you have any more questions, please contact Boston Web Marketing for information about content marketing, SEO, and online management.

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