In today’s digital age, having a solid online presence is crucial for the success of any business or website. Search engine optimization (SEO) ensures your website is easily discoverable and visible to your target audience. However, SEO can be a complex and ever-evolving field, and it’s easy to make mistakes that can hurt your website’s rankings. Today, we’ll discuss some common technical SEO mistakes and provide tips on how to fix them.
Technical SEO Issues to Avoid
Technical SEO refers to the optimization of the technical aspects of a website to improve its search engine rankings. This includes optimizing website speed, performance, and security and ensuring search engines can easily crawl and index the website’s pages. By addressing technical SEO issues, a website can improve its overall user experience, increase its visibility in search engine results pages (SERPs), and attract more organic traffic. Here are three common technical SEO issues and how to prevent them from damaging your site’s performance.
Duplicate content refers to a page on your website with identical content as another page on your website or across different websites. It can negatively impact a website’s search engine rankings because search engines may see it as spammy or low-quality content. It’s essential to identify and remove duplicate content in order to improve a website’s search engine rankings and avoid penalties from search engines.
The first step is to find the duplicate content. Once you have identified one or all pages, consider adding unique content to the page or a rel=”canonical” link to one of your duplicate pages to tell search engines which page to show in the SERP. Additionally, you can use a 301 redirect from the duplicate page to the original page.
Slow Site Speeds
The load speed measures how quickly your website’s content loads. As a confirmed Google ranking factor, it’s imperative that your website has fast page speeds to prevent a user from clicking off of your website and back to the SERP.
There are several ways to fix slow page speeds. First, you can optimize your images by compressing them or reducing their file size. Another way is to minimize HTTP requests by reducing the number of files that need to be loaded when a page is accessed. You can also leverage browser caching by instructing the browser to store certain website elements on the user’s computer, speeding up load times for repeat visitors. Finally, consider upgrading your web hosting plan or optimizing your server settings to improve website performance.
Lack of Mobile Optimization
In today’s world, a majority of Google searches are made from mobile devices. A lack of mobile optimization can hurt your SEO as Google prioritizes mobile pages. So, the next time you make a new page for your website, ensure the page includes mobile-friendly content, too!
To fix a lack of mobile optimization, you should ensure your website is mobile-friendly. This means that your website’s design should be responsive and adjust to the screen size of the user’s device. You can also use tools like Google’s Mobile-Friendly Test to check your website’s mobile optimization and identify any issues that need to be fixed. Additionally, make sure that your website’s content is easy to read on a mobile device and that your website’s navigation is simple and intuitive for mobile users. By optimizing your website for mobile devices, you can improve your website’s search engine rankings and provide a better user experience for your mobile users.
Don’t Let Your SEO Mistakes Slow You Down
If you are still trying to identify your SEO mistakes and why your website isn’t ranking, call in the professionals at Boston Web Marketing. Our SEO specialists can optimize your website’s technical SEO and ensure minor problems don’t turn into unmanageable ones. So, contact us today for a FREE website audit and take your business to the next level with our SEO services.