Search engine optimization, better known as SEO for short, is one of the most popular and effective ways to increase the online visibility of your website. The term ‘SEO’, in fact, is incredibly broad, as it can refer to anything from on-site optimization to social media marketing. To put it simply, there are many diverse practices and methods that you can use to achieve SEO success, but on the contrary, there are also many mistakes that you can potentially make. In today’s blog, we’ll be discussing common SEO mistakes that you’ll want to avoid in 2023. Keep reading below for more!
Skipping Mobile Optimization
In 2023, the smartphone remains one of the most popular ways to search the web, and there are no signs of this slowing down anytime soon. With this being said, optimizing your website for mobile phones is almost essential to enjoy SEO success in 2023. Popular search engines like Google and Bing tend to be partial towards mobile-friendly sites in their rankings. Having a website that performs well on mobile is sure to give your website a leg-up against competitors.
Disregarding Voice Search Optimization
As search engines have grown and evolved, they have also become more accessible, particularly for individuals who are hard of sight or hearing. With this being said, voice search has become a common feature of search engines. As far as SEO is concerned, it’s helpful to take note of the queries that people are using voice search for. Tailoring your website content to voice search is a great way to keep it up-to-date with all the latest SEO trends.
Neglecting Video SEO
Videos are one of if not the most popular type of online content. From the videos shared on YouTube and TikTok to Instagram and Facebook, videos are an excellent way to communicate whatever it is you’d like to about your business. Countless brands have used video SEO to help them achieve more visibility and prominence online – consider doing the same for yours!
In SEO, what are called ‘keywords’ are incredibly important. They are the exact words, phrases, and terms that people use when they use a search engine. You’ll want to use keywords in your website content that are relevant to what you are trying to get found for. For example, if you are a roofing contractor, your potential keywords would like “roofing team”, “roof repair”, “roofing contractor”, etc. While equipping your website with keywords is ideal, you’ll want to do so sparingly and avoid what’s called ‘keyword stuffing’, or overusing your keywords. Search engines can penalize you for keyword stuffing and rank your content lower than if not.
Ready to Achieve SEO Success? Call or Contact Boston Web Marketing
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