SEO has many complexities, and that leaves room for mistakes to happen. Between content, analytics, user experience, and more, many factors impact your SEO. It’s crucial not to forget about the basics. It can be tough to keep everything in perspective, even if you’re an organized person. Below are some commons missteps that marketers make with their SEO strategy.
Not Indexing your Website
A no-index tag on your webpage or website prevents it from appearing on Google and Bing searches. This can be useful for landing pages and pages you want to keep private, but you certainly don’t want this tag applied to your entire site. Often this tag is applied before a website is launched and during testing. Quite often, marketers don’t remove this tag from the site before launch, making their website invisible to the world. Don’t forget about this step before launching your site!
Not Using Google’s Tools
Google Analytics and Google Seach Console are absolutely essential tools for understanding the performance of your website. Google Analytics gives you insight into your website’s traffic, like where visitors and from and how long they spend on your website. Next, Google Search Console provides you with the info you can use to improve your site. Search console notifies you of technical errors and how users are finding your website.
Poor Keyword Optimization
It’s easy to get stuck in your ways and continue to optimize for keywords that are no longer performing for you. You’ve got to remember to optimize from a user perspective, rather than targeting the keywords you want users to be searching for. Take a look into what terms people are using to answer questions that are related to your product or service and go from there.
Don’t Forget Internal Links
Using high-quality links from authoritative sources on your site is great, but don’t forget about links to your own site. Internal links help search engines crawl your site more easily and prioritize your pages based on topics. Overall, it’s a great way to get additional value from your best pages.
Old and irrelevant content can have a negative impact on your website. If you haven’t updated or created content on your website, you’ll notice a dip in traffic and rankings. Links break, keywords become obsolete, and more. It’s important to not forget about your content once it’s created, do a refresh every so often to avoid stale content.
Taking a Break
So you’ve put tons of hard work into content building your website. You’ve got your website established on search engine results pages. Then you relish in your success. It’s fine to enjoy your hard work paying off, but don’t take your foot off the pedal. SEO takes continued effort to produce results and upkeep them.
For help with your website and SEO strategy, contact our team at Boston Web Marketing. Our team is eager to assist!