Page titles are an essential factor for on-page search engine rankings, but all too often website owners neglect this major piece of the SEO puzzle. Business owners want their companies to be found online, and improving online visibility can often begin with the title of a website’s page.
You do not want to just throw any combination of words up and call it a title, however. Like all aspects of SEO, page titles must be carefully considered and relevant to both the content on the page itself as well as what users are looking for on search engines.
Here are a few common mistakes to avoid when producing page titles:
- Making the titles too long or too short. Google displays up to 60 characters in their search engine results page, so all titles should fall somewhere into this range. Short titles will limit the potential of a page to rank for keywords or locations, while an overly long title will be cut off. It is best to stay within Google’s limits.
- Not optimizing the titles with appropriate keywords. Keyword stuffing is something to be avoided, so multiple keywords or service areas should not be included in the same title. Because each web page contains unique content, the keywords and locations in the title should reflect what is on the page it is describing.
- Having duplicate page titles. Duplicate page titles are an extremely common SEO mistake across the board. This makes it difficult for users to determine which page is which when they are all displayed together in the search engine results page. The title should be distinctive from all others on the same website.
- Not having a title on a page. Of course, every page on a website should have a title, but this is not always the case. Search engines use the title tag to display in their search results, so a page that lacks a title is difficult to find and index. Titles give each individual page some context to both the search engine and users.
While it might seem cumbersome to come up with titles for each page of a website, this is an important part of SEO. Without well-optimized and relevant page titles, a website’s ranking will suffer, potentially costing a business money in the long run. It is better to put in the effort now and reap the benefits of an effective page title later.